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AR-VR & UX-UI

Enterprises

TM

Our Process

Discovery

Initiating ideas or inspiration and establishing client's needs

  • Market research

  • User research

  • Design research

  • Technology research

  • Interviews and insight gathering

  • User experience observations

  • Empathy mapping

  • Information management

Definition

Interpret Discovery phase findings and refine to align with client's objectives

  • Information analysis

  • Synthesis and identification

  • Project refinement

  • Project management

  • Frame opportunities

  • Set "Design Challenge"

Development

Iteration and evaluation of

design-led concepts and proposals

  • Ideation

  • Multi-disciplinary working

  • Sketching

  • Designing

  • Visual management and progress

  • Testing and prototyping

  • Review and improvement

Delivery

Finalization and implementation of the  process outcome

  • Final testing and approval

  • Production

  • Launch of outcome

  • Evaluation and further feedback

  • Scale-up

  • Project sign-off

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