
Our Process
Discovery
Initiating ideas or inspiration and establishing client's needs
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Market research
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User research
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Design research
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Technology research
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Interviews and insight gathering
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User experience observations
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Empathy mapping
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Information management
Definition
Interpret Discovery phase findings and refine to align with client's objectives
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Information analysis
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Synthesis and identification
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Project refinement
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Project management
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Frame opportunities
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Set "Design Challenge"
Development
Iteration and evaluation of
design-led concepts and proposals
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Ideation
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Multi-disciplinary working
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Sketching
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Designing
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Visual management and progress
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Testing and prototyping
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Review and improvement
Delivery
Finalization and implementation of the process outcome
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Final testing and approval
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Production
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Launch of outcome
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Evaluation and further feedback
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Scale-up
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Project sign-off